The Hype

Marketing ideas and insights that deliver results

4 Things Every Destination Marketer Must Do to Plan Ahead

Every brand marketer has been affected by the Coronavirus pandemic, but a very unique set of challenges face destination marketing organizations (DMOs) and their partners in the year to come.

By: Addie Palin

Thought Leadership

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4 Ways Remote Working is Making Our Company Stronger

Working from home has taught our team a lot about our processes and ourselves. COVID-19 and its implications have forced us to learn so much so quickly about working efficiently for our clients without those quick stand-up meetings or...

By: Troy Peterson

Thought Leadership

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How to keep your business open digitally when stores are closed

Now more than ever, consumers are online purchasing the things they want and need. A recent survey found U.S. adults are spending up to 30% more online.

By: Kat Richards

Thought Leadership

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4 ways brands can engage audiences during COVID-19

Fewer cars are driving past billboards. Fewer people are out and about engaging with ads. But one environment continues to expand during the time of the Coronavirus pandemic—social media.

By: Patrick Kopischkie

Thought Leadership

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How to Navigate the 2020 Election with Your Advertising Budget

As the 2020 presidential election draws near, media companies and analysts are starting to publish estimates regarding the spend of political advertisers. In turn, marketers are logically asking their media agencies to prepare for how this will affect...

By: Emily Dold

Thought Leadership

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2020 Content Predictions

Content is the atom of marketing matter. It’s the blogs marketers write, the graphics they share, the memes and videos that make their products relatable and fun.

By: Patrick Kopischkie

Thought Leadership

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