The Hype

Marketing ideas and insights that deliver results

8 Keys to Develop an Integrated Marketing Campaign

To break through all the marketing clutter, brands need a strategy that goes far beyond just a consistent look, they need an integrated marketing campaign.

By: Patrick Kopischkie

Thought Leadership

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5 Influencer Marketing Best Practices to Know

If your brand is adding influencer marketing into the mix or have tried it with limited success, here's what you need to know to reach your brand goals within the evolving industry.

By: Maureen Fernstrum

Thought Leadership

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WHY DESTINATION MARKETERS MUST FOCUS ON SUSTAINABLE TOURISM

Whether your destination was deemed desirable by visitors during the pandemic, declared off-limits by policy makers or fell somewhere in between, many marketers used this past year to shift gears from destination marketing to destination management.

By: Addie Palin

Thought Leadership

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AGENCY COLLAB SUPPORTS HANDS-ON LEARNING

Hoffman York collaborates with the Oshkosh Area School District to design a first of its kind food truck – Brewing Futures mobile café provides hands-on learning for students of all abilities.

By: Hoffman York

Agency News

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Should Your Brand Be on TikTok?

If you’re looking for new ways to reach your consumers, TikTok may be just the solution for your brand. TikTok is not your average social media app, rather, it’s an entertainment platform that...

By: Jeffrey “JMatt” Matthias

Thought Leadership

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4 TIPS TO GET GREAT WORK FROM YOUR AD AGENCY

Many of our clients saw some form of noticeable change in their business in the past year, whether that was due to increased demand, supply issues, labor shortage, reduced marketing spend or otherwise.

By: Tyler Anderson

Thought Leadership

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