The Hype

Marketing ideas and insights that deliver results

HOW GENERATIONAL FRACTURES IMPACT TARGET DEMOGRAPHICS

Too often, we as marketers fall victim to generalizing a generation as one group of people. Millennials are this. Baby Boomers are that.

By: Matt Hogan

Thought Leadership

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MONTANA TOURISM CAMPAIGN WINS MERCURY AWARD AT ESTO

Big news from Big Sky Country. Our client, Montana Office of Tourism and Business Development, and Hoffman York took home a prestigious Mercury Award at the U.S. Travel Association’s 2021 Educational Seminar for Tourism Organizations (ESTO) Conference hel

By: Hoffman York

Agency News

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Rebirth of the QR Code and Why it Makes Sense for Your Brand

Back in 2002, quick response (QR) codes were the new tech, helping brands streamline product packaging for manufacturing lines and store purchases. Unfortunately, the lack of overall adoption...

By: Kat Richards

Thought Leadership

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4 Ways to Evolve Your Brand with User-Generated Content

Great content is the backbone of any marketing campaign. But with smaller teams and more competition for eyeballs, it’s harder than ever to create.

By: Matt Curtis

Thought Leadership

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How Brands Can Attract New, Growing Group of Outdoor Enthusiasts

It’s been over one year since the start of the global pandemic that left us with two places to pass time safely—in our homes, or socially distanced in the great outdoors.

By: Jake Magyar

Thought Leadership

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4 Ways to Keep Website Projects Moving in the Post-Pandemic Age

Website design and functionality are more important than ever before, yet despite the changing work environments we’ve all experienced this past year, one thing remains the same...

By: Steven Wirth

Thought Leadership

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