The Hype

Marketing ideas and insights that deliver results

4 REASONS TO USE HUMOR—FROM THE SUPER BOWL & BEYOND

This year’s Super Bowl will be the first of its kind. The stands won’t be packed with screaming fans, and for viewers at home, communal chip bowls and parties are likely off the table.

By: Dave Hanneken

Thought Leadership Creative

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How will the Pandemic Change Consumer Behaviors in 2021?

Throughout 2020, we have published a number of articles about COVID-19 and its implications across industries and specialties. After closing out a year that so many hope to soon forget, we look back...

By: Troy Alfke

Thought Leadership

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How Retail has Changed—From Black Friday 2020 and Beyond

COVID-19 has changed the way we shop. While many of us were already buying online, many were also paying a visit to their local stores.

By: Troy Alfke

Thought Leadership Strategy

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A very scary UX Halloween Story: Dark Patterns and bad UX

It’s that time of year. The time when everyone gets to dress up in costumes, decorate the house and eat lots of candy. But today, we’re not talking about trending Halloween costume ideas...

By: Kat Richards

Thought Leadership

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Navigating CCPA’s Impact on Your Brand

As technology continues to make it easier for consumers to learn, connect and shop, it also makes it easier for brands to collect data. With privacy becoming more and more of a concern for these ever-connected consumers...

By: Pete Capp

Thought Leadership Digital

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It’s alive: Halloween 2020 will persevere thanks to millennials

Halloween may look a little different this year. The Carole Baskin costumes may be Carole Maskin, the Monster Mash may be over Zoom but Halloween is not canceled, it’s just different.

By: Patrick Kopischkie

Thought Leadership

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