The Hype

Marketing ideas and insights that deliver results

GO FISH

Hoffman York helps build brands for companies like: Wahl Clippers, the State of Montana, Yamaha Outboards, Napoleon Grills, and yes, even for ourselves. As part of that branding effort, our “consumer-facing” philosophy is represented each day...

By: Hoffman York

Agency News

Read Article

Automated Reality: 5 Social Media Trends in 2018

If 2017 was the year of disappearing content (thanks to the continued success of Snapchat and the rise of Instagram Stories and Facebook Stories), 2018 might very well be the year of the robots.

By: Hoffman York

Thought Leadership

Read Article

Perlick Taps Hoffman York

Hoffman York has been selected by Milwaukee-based manufacturer Perlick Corporation to help expand its residential business and launch its first full-size residential luxury appliance collection with advertising and website development...

By: Hoffman York

Agency News

Read Article

Don’t Have Super Bowl Ad Money? Do What We Did.

Okay, so you don’t have $5 million to spend on a 30-second ad during the world’s biggest televised event of the year. Few brands do, but that doesn’t mean you have be left out in the cold on all the hoopla. In fact, we just proved it.

By: Hoffman York

Agency News

Read Article

WHICH SUPER BOWL SPOTS WERE WORTH $5.2 MILLION?

Sunday night, Philadelphia brought home their first-ever Lombardi Trophy after defeating New England 41-33. In between the whistles, the cheers and the missed field goals came our favorite part as advertisers – the commercials.

By: Hoffman York

Thought Leadership Creative

Read Article

IS ADVERTISING DURING “THE BIG GAME” WORTH IT?

In 1967, the price tag on a TV spot during Pro Football’s grand finale event was a modest $40,000 (around $294,000 with today’s inflation). In 2018, a 30-second TV spot during The Big Game will run brands about $5.2 million...

By: Hoffman York

Thought Leadership

Read Article

Say hello.