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The Hype

Marketing ideas and insights that deliver results

Napoleon Campaign Brings Heat To Grilling Season

Time has finally sprung forward, the days are longer and the temperatures less frigid.

By: Hoffman York

Agency News Creative

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HY Shares Secret to How Ideas Catch Fire @ HPBExpo

How To Convert Emotions Into Sales...Indoors and Out—this was the theme that drove hundreds of dealers, manufacturers and architects to attend Hoffman York Partner Dave Brown’s keynote address...

By: Hoffman York

Agency News

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Courtney B Vance, Stacy Title, Jonathan Penner at shoot for The Wisconsin Chapter of the ALS Association. 03.14.2019 Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign

Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that could be complicated, easy.

By: Hoffman York

Agency News

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How to Turn Ordinary Products Into Necessities

Today’s brands are no longer selling just the product; they’re selling the smile, the ease, the adventure. They’re selling a feeling.

By: Hoffman York

Thought Leadership

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Return on Ideas in Practice

Napoleon is Canada’s leading brand of fireplaces and Hoffman York is helping the company rapidly gain share in the U.S. market.

By: Hoffman York

Agency News

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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood

When Canadian fireplace manufacturer Napoleon partnered with Hoffman York to increase distribution and sales in the U.S. market, we’re guessing they didn’t expect they’d also re-invent the entire fireplace category.

By: Hoffman York

Agency News

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