The Hype

Marketing ideas and insights that deliver results

Return on Ideas in Practice

Napoleon is Canada’s leading brand of fireplaces and Hoffman York is helping the company rapidly gain share in the U.S. market.

By: Hoffman York

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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood

When Canadian fireplace manufacturer Napoleon partnered with Hoffman York to increase distribution and sales in the U.S. market, we’re guessing they didn’t expect they’d also re-invent the entire fireplace category.

By: Hoffman York

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GO FISH

Hoffman York helps build brands for companies like: Wahl Clippers, the State of Montana, Yamaha Outboards, Napoleon Grills, and yes, even for ourselves. As part of that branding effort, our “consumer-facing” philosophy is represented each day...

By: Hoffman York

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Perlick Taps Hoffman York

Hoffman York has been selected by Milwaukee-based manufacturer Perlick Corporation to help expand its residential business and launch its first full-size residential luxury appliance collection with advertising and website development...

By: Hoffman York

Agency News

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Don’t Have Super Bowl Ad Money? Do What We Did.

Okay, so you don’t have $5 million to spend on a 30-second ad during the world’s biggest televised event of the year. Few brands do, but that doesn’t mean you have be left out in the cold on all the hoopla. In fact, we just proved it.

By: Hoffman York

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HY Presents Study at International Builders Show

IBS, the world’s largest home building show, is about to kick off and Hoffman York’s Dave Brown is once again part of the action. Dave brings more than 20 years of experience marketing home building products...

By: Hoffman York

Agency News

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