The Hype

Marketing ideas and insights that deliver results

Perlick Residential Wine Reserve Takes Home a Win

Bring on summer. Bring on the parties, the vacations, the days and nights surrounded by friends and family. While the days are hot, some things are just best served cold. Things like fine wine.

By: Hoffman York

Agency News

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ENDING TIE-POCOLYPSE: MARKETING TO TODAY’S DADS

Sick of receiving socks, ties and underwear, 56 percent of dads are now picking out their own Father’s Day gifts.

By: Hoffman York

Thought Leadership

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GDPR: 5 Questions U.S. Companies Should Consider

In Europe, companies have been working late nights and early mornings to ensure they comply with the General Data Protection Regulation (GDPR) which has now taken effect. In the meantime, U.S. companies continue to believe they are unaffected.

By: Hoffman York

Thought Leadership

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3 Reasons to Add Animals to Your Advertising

Animals have been used in advertising since the days of Nipper the RCA Dog and Mr. Owl, the rude sucker-munching, crunching Tootsie Pop mascot. Psychologically speaking, humans are predisposed to be drawn to furry creatures.

By: Hoffman York

Thought Leadership

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FOR THE LOVE OF BEARDS

Running the same commercial for 10 years would be unheard of. Running the same print ad would bore readers to quickly turn the page. The same radio spot? Ugh, not this again. Finding an idea that can interest a country for a decade isn’t easy, but...

By: Hoffman York

Agency News

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Hoffman York Opens Montana Office

With a new office in the west, we plan to grow the office with additional business with clients based in Montana and the western U.S.

By: Hoffman York

Agency News

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